Tuesday, September 29, 2009

Representatives of Letterforms III




Underware is a graphic design studio which is specialized in designing and producing typefaces. These are often conventional in terms of legibility - yet functional, having concepts that seek for new visual, typographic and linguistic possibilities. These typefaces are published for retail sale or are custom designed. Underware was created from the multi-city studios of 3 students, Akeim Helmling, Bas Jacobs and Sami Kortemaki, devoted to typography, who met at The Hague in the Netherlands. The foundry creates elegant and quirky types and also create unique creations that include a type speciman that can only be seen within the comforts of a sauna due to the material and ink used. Underware also plays hose to a traveling radio show, TypeRadio, where they conduct one-on-one inteviews.







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